Higher Education Branding: 12 Strategies to Prove Your Institution’s Value to Tomorrow’s Students (w/ Examples)
The landscape of higher education is changing fast. Students are asking tough questions about whether going to college is worth it. They’re looking at the high costs and wondering what they’ll really get in return. This skepticism is a challenge for colleges and universities, which now have to work harder to show the value of […]
Creating a Seamless Mobile eCommerce Experience
When it comes to online shopping preferences, the people have spoken: 59% of online shoppers agree that being able to shop from their mobile devices is an important factor when deciding where to spend their money. A recent survey conducted by the Pew Research Center also found that 76% of U.S. adults reported making purchases online using their smartphones. […]
The 13 Google Search Ads Mistakes Higher Ed Marketers Make
Google Search Ads have become an essential tool in higher education marketing, offering universities and colleges a powerful way to reach prospective students. When people search for specific programs or courses online, they are often further along in their decision-making process, making them more likely to take meaningful actions like requesting information, applying, or enrolling. By tapping into […]
PPC Landing Page Design for Universities: 5 Layouts + 3 Common Mistakes
What is the most important web page to your school? If you said your higher ed homepage, you’re only half right. While it’s true that your homepage is essential for guiding traffic to your site and providing important information to students, it’s actually your landing pages that are doing the heavy lifting and converting those […]
The 8 Instagram & Facebook Ads Mistakes Higher Ed Marketers Make
Deploying successful social media ads can be a game-changer for higher education marketing, but common missteps can result in wasted effort and budget. We’re here to help you sidestep eight of these critical mistakes, so your campaigns reach and resonate with the right prospective students. The Critical Role of Social Media Ads in Higher Education […]